1. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

    Book Required

  2. Strategic planning for public relations - Ronald D. Smith 2017 (electronic resource)

    Book Required

  3. Data-driven public relations research: 21st century practices and applications - Jim Eggensperger, Natalie Redcross 2019 (electronic resource)

    Book Required

  4. Primer of public relations research - Don W. Stacks 2017 (electronic resource)

    Book Recommended

  5. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

    Book Required

  6. Public relations: theory and practice - Jane Johnston, Mark Sheehan 2014

    Book Recommended

  7. Public relations and the public interest - Jane Johnston 2016 (electronic resource)

    Book Recommended

  8. Week 1: Welcome and Introduction 5 items
    1. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

      Book Required Read: Introduction and Chapter 1. High Use copy held in the Central Library.

    2. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

      Book Recommended Read: Ch 2. High Use copy held in the Central Library.

    3. Public relations and the public interest - Jane Johnston 2016 (electronic resource)

      Book Recommended Read: Ch 1.

    4. The practice of public relations - Fraser P. Seitel 2017

      Book Recommended Read Chapter 5: Management

  9. Week 2: Key PR Theories 5 items
    1. Strategic planning for public relations - Ronald D. Smith 2017 (electronic resource)

      Book Required Read: Step 6 pp. 197-214.

    2. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

      Book Required Read: Introduction. High Use copy held in the Central Library.

    3. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

      Book Recommended Read Chapter 1. High Use copy held in the Central Library.

    4. Public relations: theory and practice - Jane Johnston, Mark Sheehan 2014

      Book Recommended Read: Glossary. High Use copy held in the Central Library.

  10. Week 3: Introduction to Planning and Research 5 items
    1. Planning and Managing Public Relations Campaigns: A Strategic Approach - Anne Gregory 2015

      Book Required Read Chapter 3 and Chapter 4, pp.53-65.

    2. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

      Book Required Read Chapters 2-4. High Use copy held in the Central Library.

    3. Strategic planning for public relations - Ronald D. Smith 2017 (electronic resource)

      Book Recommended Read: Steps 1, 2 and 3.

    4. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

      Book Recommended Read Chapter 3. High Use copy held in the Central Library.

    5. Primer of public relations research - Don W. Stacks 2017 (electronic resource)

      Book Recommended Read Chapter 7.

  11. Week 4: More on research. Client briefs 5 items
    1. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

      Book Required Read Chapter 4. High Use copy held in the Central Library.

    2. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

      Book Recommended Read Chapter 4. High Use copy held in the Central Library.

    3. Primer of public relations research - Don W. Stacks 2017 (electronic resource)

      Book Recommended Read Chapters 1 & 3.

    4. Social media campaigns: strategies for public relations and marketing - Carolyn Mae Kim 2016 (electronic resource)

      Book Recommended Read Step 1.

  12. Week 5: Goal/Strategy/Publics/Working the brief 5 items
    1. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

      Book Required Read Chapter 5. High Use copy held in the Central Library.

    2. Strategic planning for public relations - Ronald D. Smith 2017 (electronic resource)

      Book Recommended Read Step 4 & 6.

    3. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

      Book Recommended Read Chapter 5, pp.61-77. High Use copy held in the Central Library.

    4. Social media campaigns: strategies for public relations and marketing - Carolyn Mae Kim 2016 (electronic resource)

      Book Recommended Read Chapter 3, Step 2-A

  13. Week 6: Objectives & Messaging. Presentations 1 3 items
    1. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

      Book Required Read Chapter 6. High Use copy held in the Central Library.

    2. Strategic planning for public relations - Ronald D. Smith 2017 (electronic resource)

      Book Recommended Read Steps 4, 6, 7

    3. Social media campaigns: strategies for public relations and marketing - Carolyn Mae Kim 2016 (electronic resource)

      Book Recommended Read Chapters 3 & 4

  14. Week 7: Strategies and Tactics 5 items
    1. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

      Book Required Read Chapters 8-9. High Use copy held in the Central Library.

    2. Strategic planning for public relations - Ronald D. Smith 2017 (electronic resource)

      Book Recommended Read Step 8

    3. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

      Book Recommended Read Chapters 6-8. High Use copy held in the Central Library.

    4. Social media campaigns: strategies for public relations and marketing - Carolyn Mae Kim 2016 (electronic resource)

      Book Recommended Read Chapters 3 & 4.

  15. Week 9: Tactics (cont.)/ Presentations 2 5 items
    1. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

      Book Required Read Chapter 9. High Use copy held in the Central Library.

    2. Strategic planning for public relations - Ronald D. Smith 2017 (electronic resource)

      Book Recommended Read Steps 8-9.

    3. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

      Book Recommended Read Chapters 9 & 10. High Use copy held in the Central Library.

    4. Social media campaigns: strategies for public relations and marketing - Carolyn Mae Kim 2016 (electronic resource)

      Book Required Read Chapters 5 & 6.

  16. Week 11: More on Logistics / Evaluation 5 items
    1. Public relations campaigns: an integrated approach - Regina Luttrell, Luke W. Capizzo 2019

      Book Required Read Chapters 9 & 10. High Use copy held in the Central Library.

    2. Strategic planning for public relations - Ronald D. Smith 2017 (electronic resource)

      Book Recommended Read Steps 8 & 9.

    3. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

      Book Recommended Read Chapters 9 & 10. High Use copy held in the Central Library.

    4. Social media campaigns: strategies for public relations and marketing - Carolyn Mae Kim 2016 (electronic resource)

      Book Recommended Read Chapters 5 & 6

  17. Week 12: Final review tips. Fields & Practice 4 items
    1. Strategic planning for public relations - Ronald D. Smith 2017 (electronic resource)

      Book Recommended Read pages 469-474 Appendix G

    2. Developing the public relations campaign: a team-based approach - Randy Bobbitt, Ruth Sullivan 2013

      Book Recommended Read Chapter 12. High Use copy held in the Central Library.

    3. Social media campaigns: strategies for public relations and marketing - Carolyn Mae Kim 2016 (electronic resource)

      Book Recommended Read pages 174-176

    4. The practice of public relations - Fraser P. Seitel 2017

      Book Recommended Read Chapter 18: Launching a Career

  18. Past Central Exam Papers 1 item
    1. Past Central Exam Papers

      Webpage  Follow the link and search for past exam papers by course code.