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  1. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

    Book Required

  2. The dark side of customer co-creation: exploring the consequences of failed co-created services - Sven Heidenreich, Kristina Wittkowski, Matthias Handrich, Tomas Falk 2015-5

    Article Required

  3. Introduction to Value Creation 7 items
    1. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Required Read Chapter 4: Value Co-creation: Conceptualizations, origins and developments

    2. Co-creation practices: Their role in shaping a health care ecosystem - Pennie Frow, Janet R. McColl-Kennedy, Adrian Payne 07/2016

      Article 

    3. Cocreative customer practices: Effects of health care customer value cocreation practices on well-being - Janet R. McColl-Kennedy, Suellen J. Hogan, Lars Witell, Hannah Snyder 01/2017

      Article Recommended

    4. Health Care Customer Value Cocreation Practice Styles - Janet R. McColl-Kennedy, Stephen L. Vargo, Tracey S. Dagger, Jillian C. Sweeney 11/2012

      Article Recommended

    5. Harvard business review - Harvard Business School

      Webpage Recommended Read Pine, II, B. Joseph; Gilmore, James H., “Welcome to the Experience Economy” Harvard Business Review 1998 v.76 no.4 pp.97-105. Publisher does not permit direct linking. To access the full article, either click on the 'Online Resource' button, or click on 'Harvard business review' then click on the 'web address' link provided, which will take you to the Business Source Complete database. Search this database using the article title.

    6. Service-dominant logic: continuing the evolution - Stephen L. Vargo, Robert F. Lusch 2008-3

      Article Recommended

  4. Resource Integration 7 items
    1. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Required Read Chapter 20: Resource Integration: Concepts and processes

    2. Resource integration - Michael Kleinaltenkamp, Roderick J. Brodie, Pennie Frow, Tim Hughes 06/2012

      Article Recommended

    3. Resource integration in liminal periods: transitioning to transformative service - Lilliemay Cheung, Janet R. McColl-Kennedy 14/09/2015

      Article Recommended

    4. Consumer-citizens mobilizing social capital following a natural disaster: effects on well-being - Lilliemay Cheung, Janet R. McColl-Kennedy, Leonard V. Coote 10/07/2017

      Article Recommended

    5. Close encounters - Deborah Gordon 1982, 1999

      Article Recommended

    6. Co-creating service experience practices - Janet R McColl-Kennedy, Lilliemay Cheung, Elizabeth Ferrier 20/04/2015

      Article Recommended

    7. To give or not to give professional services to non-paying clients - Janet R. McColl-Kennedy, Paul Patterson, Michael K. Brady, Lilliemay Cheung 15/06/2015

      Article Recommended

  5. Key Components of Service-Dominant Logic 5 items
    1. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Required Read Chapter 1: An overview of Service-Dominant Logic

    2. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Recommended Read Chapter 3: Why service-dominant logic. pp.40-57

    3. Evolving to a New Dominant Logic for Marketing - Stephen L. Vargo, Robert F. Lusch 01/2004

      Article Recommended

  6. Taking an Ecosystem Perspective 7 items
    1. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Required Read Chapter 5: Value Co-Creation: An ecosystem perspective

    2. The dark side of customer co-creation: exploring the consequences of failed co-created services - Sven Heidenreich, Kristina Wittkowski, Matthias Handrich, Tomas Falk 2015-5

      Article Required

    3. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Recommended Read Pages 135-148: Reframing exchange: A service-ecosystems perspective

    4. The value of a metaphor - Matthew M. Mars, Judith L. Bronstein, Robert F. Lusch 10/2012

      Article Recommended

    5. Value propositions - Pennie Frow, Janet R. McColl-Kennedy, Toni Hilton, Anthony Davidson 09/2014

      Article Recommended

    6. Transforming community well-being through patients' lived experiences - Andrew S. Gallan, Janet R. McColl-Kennedy, Tatiana Barakshina, Bernardo Figueiredo 07/2019

      Article Recommended

  7. Brand Co-creation 6 items
    1. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Required Read Chapter 6: The Co-creation of brands

    2. Tribal marketing - Bernard Cova, Véronique Cova 06/2002

      Article Recommended

    3. Building Brand Community - James H. McAlexander, John W. Schouten, Harold F. Koenig 01/2002

      Article Recommended

    4. Brand Community - Albert M. Muniz, Thomas C. O'Guinn 03/2001

      Article Recommended

    5. Subcultures of Consumption: An Ethnography of the New Bikers - John W. Schouten, James H. cAlexander 1995

      Article Recommended

  8. Social Dimensions of Value 6 items
    1. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Required Read Chapter 7: The contextual nature of value and value co-creation

    2. Customer experience challenges: bringing together digital, physical and social realms - Ruth N. Bolton, Janet R. McColl-Kennedy, Lilliemay Cheung, Andrew Gallan 15/10/2018

      Article Recommended

    3. Service-dominant logic 2025 - Stephen L. Vargo, Robert F. Lusch 03/2017

      Article Recommended

    4. Health Care Customer Value Cocreation Practice Styles - Janet R. McColl-Kennedy, Stephen L. Vargo, Tracey S. Dagger, Jillian C. Sweeney 11/2012

      Article Recommended

    5. Co-creating service experience practices - Janet R McColl-Kennedy, Lilliemay Cheung, Elizabeth Ferrier 20/04/2015

      Article Recommended

  9. Applying this Thinking 3 items
    1. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Required Read Chapter 36: Extending service-dominant logic - Outside marketing and inside Managerial practice

    2. Service-dominant logic: premises, perspectives, possibilities - Robert F. Lusch, Stephen L. Vargo 2014 (electronic resource)

      Book Recommended

  10. Negative Value Co-creation 5 items
    1. The dark side of customer co-creation: exploring the consequences of failed co-created services - Sven Heidenreich, Kristina Wittkowski, Matthias Handrich, Tomas Falk 2015-5

      Article 

    2. An examination of the emotions that follow a failure of co-creation - Praveen Sugathan, Kumar Rakesh Ranjan, Avinash G. Mulky 09/2017

      Article Recommended

    3. Customer Effort in Value Cocreation Activities - Jillian C. Sweeney, Tracey S. Danaher, Janet R. McColl-Kennedy 08/2015

      Article Recommended

  11. Ethical Considerations 4 items
    1. The SAGE handbook of service-dominant logic - Stephen L. Vargo, Robert F. Lusch 2018

      Book Required Read Chapter 9: Ethical foundations for exchange in Service Ecosystems

    2. The Commitment-Trust Theory of Relationship Marketing - Robert M. Morgan, Shelby D. Hunt 07/1994

      Article Recommended

  12. Past Central Exam Papers 1 item
    1. Past Central Exam Papers

      Webpage  Follow the link and search for past exam papers by course code.